Campaigns run in one tool, leads land in another, and nobody can say which spend produced which customer. Attribution is an argument rather than a number.
Campaign management across email and social with lead capture, scoring, segmentation and attribution — so the question of what worked has an answer.
Not a mock-up
Every screen below is the running product, photographed against a manufacturer’s own data — its sites, its stock, its people. Nothing here is a rendering.
- Campaign creation and scheduling across email and social channels
- Lead capture, scoring and lifecycle stages
- Audience segments with membership rules
- Email templates with send tracking and open reporting
- Social account management with scheduled publishing and approval
- Multi-touch attribution across touchpoints
- UTM handling and channel normalisation
- Campaign performance by channel, segment and period
What the software decides, and what you decide
Automation here drafts and flags; a person approves. Where something is built you can see it in a demo today. Where it is planned, it says so.
Scores and ranks inbound leads on fit and engagement
- Replaces
- Sales working the list in the order it arrived
- Who stays accountable
- The score orders the queue; the salesperson decides who to call
Planned, not yet shipped
Drafts campaign copy and subject lines for a named segment
On the roadmap- Replaces
- Starting every campaign from a blank page
- Who stays accountable
- A draft marketing edits and approves before anything sends
Evaluating marketing software you can audit
Campaign tools are easy to buy and hard to hold to account. What has to be in place before "what worked" has an answer you can defend.
Read →Reports you build yourself
The report you need on Tuesday is rarely the one shipped in the box. What a real report builder has to do — and the part vendors get dangerously wrong.
Read →An executive dashboard you can trust
Most executive dashboards are re-keyed summaries that disagree with the systems underneath. Here is what has to be true before a board uses one.
Read →See it on your own data
A demo runs against a working system, not slides. Tell us what you run today and we will show you the part that matters to you.
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